Believe it or not, a lot of things are more difficult than we're willing to admit. Rolling out of bed on a Saturday morning. Going mountain climbing without screaming for Mommy. But one thing tops the list: selling art online. For many struggling artists, the “struggle" isn't in creating the art. The struggle lies in actually selling your creation.
Most artists tend to think that no one wants their art. Well, this isn’t exactly true. Someone out there wants your art; they just haven't seen it yet.
Selling art doesn't have to involve you standing by the road with a painting in one hand and an almost-empty bottle of water in the other.
You can actually sell art online from the comfort of your couch or your bed - whichever one you prefer.
So, in this article, I'd give you a few pointers on how to sell art online without ripping out your hair. Ready? Let's get started.
Tip 1: Get an Online Store
This step is pretty obvious. If you want to make pancakes, you'd have to get your flour, eggs and whatnot first, right? It's pretty much the same with selling art online. You'd have to get an online store first. Having a store is just like having a modified gallery.
Here, your potential customers can take in your artwork, admire it and most importantly, pay for it. Luckily, setting up an online store is as easy as taking candy from a baby. In fact, you can set up your own store right now by clicking here.
Tip 2: Use Social Media
There are tons of social media platforms to take advantage of - too many for us to keep track of. Stick to the popular ones and try to reach out to your target customers. Like the name implies, social media requires you to be actually sociable no matter how introverted you may be in real life. What this means is that you need to engage your audience and reply most comments no matter hor mundane they may seem.
In the same vein, support other artists and connect with them. This way, you not only get to learn from other people within your niche, you just might end up building a community of artists.
Basically, using social media to sell art involves three steps:
- Create a page or an account.
- Build your following as much as you can.
- Promote your art.
Use social media to promote your art as much as you can. However, try not to spam your audience by dishing out too many posts at once. Evenly space out your posts on social media and ensure that you're dishing quality content at all times.
Tip 3: Take Great Photos
I love emphasising on the need to take great photos of products if you're a small business owner. However, taking art photos isn't exactly the same thing as taking pictures of regular products like a mug or a purse. It's more tricky and to be honest, really exhausting.
When it comes to taking pictures of art works, you definitely want everything to turn out right. You need to represent your art accurately to ensure that your customers get a full sense of what they're about to pay for.
In this case, it's highly advisable to hire a professional to take all your product shots.
Tip 4: Start Blogging
There’s no better way to keep people interested in your art than blogging about it. Tell fun stories about your art that'd not only entertain your audience but educate them as well if possible. Your blogs don't necessarily have to be long or technical.
What's important is how consistent you are with your blogging. Be regular and post only things related to your art. Don't blog about your cat unless it's your muse or it helped you produce a phenomenal work of art.
Even though it'd be really helpful, you can't sell art online by waving a wand or whispering magic words. You actually have to put in work to sell online.
However, you can definitely make it easier by utilizing social media and creating an online store. Dish out quality content and connect with your target audience.
While you're at it, it's important to keep in mind that offline sales are still very essential. Many customers won't be comfortable with buying art pieces unless they see it for themselves first.
Thus, while focusing on selling art online, don't neglect offline sales as well.
We hope this article helps you drive more sales online. Good luck!